Over the past four decades Chris has built successful careers in graphic design, book publishing, marketing, IT, and local government across New Zealand, Australia, United States, UK, Singapore, and Dubai.

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Since 2000 Chris’ company Ground Zero has provided strategic planning, training and business support services to companies and government agencies in New Zealand and overseas, including North Asian market entry and investment. Chris continues to work with local businesses and organisations seeking partnerships in China.

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Chris is currently President of the Wellington branch of NZ China Friendship Society and President of the NZ China Cross-border Electronic Commerce Foundation.